Guinness launch "Don't Jinx it Campaign" with rugby legend Brian O'Driscoll ahead of Rugby World Cup

GUINNESS and Irish rugby legend Brian O'Driscoll have teamed up to launch the "Don't Jinx it Campaign"- a playful yet passionate call to action for the people of Ireland to rally behind their team.

Launching the campaign with a nationwide apology, Brian O’Driscoll courageously owns up to his potential role in the team's previous defeat. The truth? Yes, he may have jinxed it. He boldly declared Ireland would go all the way on a podcast back in 2019.

With a mischievous smile, Brian O’Driscoll said, “As a proud Guinness Ambassador and a former player, I am calling on the people of Ireland, to stand with us in the ‘Don’t Jinx It’ campaign. Learn from my mistake and help me spread the word across the nation. It's okay to dream big – just remember, don't tempt fate, don’t jinx it!"

The Guinness 'Don't Jinx It' campaign will run throughout September and October, featuring a brand-new TV ad and a nationwide Out-of-Home (OOH) presence, delivering a playful reminder to fans to hold off on any jinx-worthy predictions.

The campaign aims to unite nation in supporting the Irish rugby team throughout their World Cup journey which begins this weekend with their first fixture against Romania on Saturday, September 09.