WATCH: Russell Crowe and Ed Sheeran celebrate major deal for Donegal Liquor Company in hilarious video

placeholder image

Hollywood star Russell Crowe and singer Ed Sheeran took to social media yesterday, celebrating a newly agreed distribution deal for The Muff Liquor Company in America.

Donegal based The Muff Liquor Company has announced a major American distribution deal with Lucas Bols N.V., a leading global cocktails and spirits player.

The deal will give Lucas Bols, a major player in the global cocktail market, exclusive rights to import and distribute the Donegal company’s products across America.

The company was founded in 2017 by Donegal-native Laura Bonner, and since inception has attracted a number of high-profile investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.

In a hilarious video captioned “Muff Lovers!", Russell Crowe and Ed Sheeran celebrated the deal.

“Young Sheeran and I had High Tea at the Dorchester to celebrate.”

Register
Follow us
© 2026 Formpress Publishing LTD. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice