01 Oct 2022

Carlow company gets 'ploughing-ready' thanks to Local Enterprise Office

It creates sensual, stimulating solid fragrances

Carlow Carlow Carlow

Jo Browne launching her luxury soap with Bamboo Silk

The National Ploughing Championships (September 18–20), Europe’s largest outdoor event, returns to Offaly and a small business from Hacketstown is getting ‘ploughing-ready’ thanks to Local Enterprise Office Carlow.

Under plans for the ‘Local Enterprise Village’, launched earlier this year by the Minister for Trade, Employment and Business, Pat Breen, Local Enterprise Offices (LEOs) are helping 30 small businesses and start-ups launch products and services to the thousands of visitors expected at the three-day event.

291,500 people, a record-breaking number, attended the National Ploughing Championships last year and Carlow will be represented this month by Joanne Browne from Jo Browne Ireland.

The company, which was set up by Joanne Browne in 2013 creates sensual, stimulating solid fragrances which Joanne believes will fill a gap in the market for something new, gentle and convenient in fragrance.

Minister Breen met several Local Enterprise Village entrepreneurs at a LEO-run training day in Dublin recently, where they were learning about business development, product marketing and how to secure more sales for their small businesses.

Kieran Comerford, Head of Enterprise with Local Enterprise Office Carlow, said: “As Europe’s largest outdoor event, the National Ploughing Championships are an international showcase for Ireland’s small business sector.

"To help small businesses get ‘ploughing-ready’, Local Enterprise Offices in local authorities across the country are providing expert training, marketing and project management support to maximise selling opportunities through the Local Enterprise Village.”

Anna May McHugh, National Ploughing Association Managing Director said: “It is inspiring that so many small businesses and start-ups will be launching new products and services at this year’s National Ploughing Championships’ at the ‘Local Enterprise Village’ with the support of Local Enterprise Offices. 

"This is a unique opportunity for these small businesses, with 291,500 visitors in attendance last year, to showcase their companies to the large number of visitors that Ploughing attracts."

The 87th Annual National Ploughing Championships take place from September 18-20 at Screggan, Tullamore, Offaly.

The 30 small companies inside the Local Enterprise Village represent a diverse range of business sectors, such as skincare, fashion, technology, artisan food and drink, sports equipment and horticulture.

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