National Lottery to sponsor Local Ireland Media Awards for next two years

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Darren Hassett

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Pictured here at the launch L-R: Johnny O’Hanlon, Director, Local Ireland; Michael Hayes, Head of Marketing, Premier Lotteries and Kate Shanahan, Head of Journalism and Senior Lecturer at TU Dublin

The National Lottery this week announced its continued sponsorship of the Local Ireland Media Awards for the next two years.

The Awards honour the talents of the hundreds of journalists, photographers, designers and advertising executives involved in producing local weekly titles, both print and digital.

Local Ireland is the voice and representative association for 45 local weekly titles across the country, offering local news to 1.5 million readers each week outside Dublin and Cork.

The Awards, now in their fourth year, will feature 13 categories spanning all areas and disciplines of modern journalism including news, sport, features, advertising, design and online.

This year there will be a special National Lottery category for the journalist or newspaper that has given the best coverage to a community issue.

The 2019 judging panel will be chaired by Kate Shanahan, Head of Journalism and Senior Lecturer at TU Dublin.

Other judges include broadcaster and former Sean O’Rourke Show reporter, Valerie Cox; former Irish Times pictures editor Frank Miller; Andrew Sinclair, Deputy Managing Director,  OMD, and Anthony Quigley, Digital Marketing Institute.

Frank Mulrennan, President, Local Ireland, said: "The high level of entries over the last three years – averaging three hundred and eighty a year – is a powerful indicator of the vitality and importance of this section of Irish media.

"These awards have been designed to recognize and honour the work of  journalists, designers and advertising staff, masters of their craft – who work tirelessly and with great enthusiasm every week to produce the very best content for their readers.

"The past year has seen some extraordinary developments in society and politics, despite all this change local newspaper readers know that they can rely on and trust the content in their local paper.

"We look forward to announcing our shortlist later this year and celebrating these awards next May."

Dermot Griffin, Chief Executive of the National Lottery, said: "We are delighted to announce our continued sponsorship of the Local Ireland Media Awards for the next two years. This sponsorship is a natural fit for the National Lottery.

"Like local newspapers we are also embedded in communities all over Ireland with almost 6,000 retailers selling National lottery products.

"Local newspapers have been a very important vehicle to remind our players that by playing National Lottery games they are also supporting projects all over the country through our Good Causes fund.

"Almost 30 cent in every Euro spent on our games goes back in the areas of health, sport, arts, culture, heritage, youth, community and the Irish language. Last year along more than €27 million was raised – the equivalent of €620,000 a day."

The overall Journalist of the Year winner will be chosen by the judging panel from among the individual category winners.

The full list of categories for this year’s Local Ireland Media Awards (also available on www.localireland.info) are as follows:

Media Awards Categories 2019

News Story of the Year

Sports Story of the Year

Feature Story of the Year

Best news series of the Year

Best supplement of the Year

Photographer of the Year

Best Use of Photography

Best Designed Front Page

Best Advertising Campaign (print and digital)

Best Local Advertisement

Best Digital Content

Lifetime Achievement Award

National Lottery Best Community Story