Irish YouTuber's earnings from sponsored videos surpass fellow gamer PewDiePie at over €7m

An Irish YouTuber's 2022 earnings from sponsored YouTube videos has surpassed fellow gamer PewDiePie's. 

Jacksepticeye, otherwise known as Seán William McLoughlin, is best known for his Let's Play series on YouTube and boasts a total of 29 million subscribers and a total view count of almost 16 billion. 

A new ranking has revealed the Offaly streamer made more than €7 million from his uploads last year, as the latest CPM (cost per thousand views) rates advertisers currently pay for sponsored videos on YouTube stands at €7.32 per 1,000 views.  

With 1,007,203,866 views reported since last December, according to socialblade, Jacksepticeye made a staggering €7,372,793 from his gaming channel, making him the seventh highest-earning gamer on the platform. 

Despite being one of the most-subscribed gaming channel, PewDiePie sits tenth in the ranking after earning €5 million. 

The findings, pulled together by casino reviewer casinoalpha, compared the views gained for each channel since December last year and applied the going rate for sponsored content on YouTube. 

Born in Cloghan, 32-year old Jacksepticeye got his start a decade ago (December 2012) initially doing voice impressions before switching to game reviews and playthroughs. 

His most profitable upload last year with 11 million views was ‘I’m in Poppy Playtime Chapter 2’, which equates to €80,520 in earnings from that one video alone. 

His actual earnings are likely to be considerably higher, as the ranking doesn’t take into account any specific sponsorships he’s promoting in his videos (just the ads that show during YouTube videos), any money he’s made from collaborations, or any of his merch sales resulting from the platform. 

This is particularly impressive given he was competing against two of the most prolific gaming YouTubers, PewDiePie and MrBeast, whose main channels were locked in a battle to become the most-subscribed on YouTube last year. 

MrBeast Gaming made slightly more than Jacksepticeye over the last year (€10.8 million). 

Jacksepticeye's initial boost to success was reportedly thanks to a mention from PewDiePie which saw him go from 2,500 followers to 15,000 in just four days back in 2013.