'Thanks hun, Penneys' will take on a whole new meaning for Irish fashionistas this autumn/winter, as the clothing retailer's first upmarket capsule collection lands in store.
Ireland's favourite fast-fashion giant - the place to go for snuggly socks, loungewear and brilliant bargain beauty buys - has taken a u-turn and launched a collection of 'affordable investment pieces' called The Primark Edit.
The Primark Edit beige wool blend coat, €60
Penneys says that the pieces - in a move away from disposable buys - can be worn and restyled year after year. The price point of the collection is somewhat higher than for regular Penneys clothing - but it's still on a par with other high-street fashion retailers and won't break the bank.
Dubbed 'Posh Penneys' by one of Ireland's leading fashion journalists, Bairbre Power of the Irish Independent, the range boasts cashmere-blended knitwear at €22; blazers at €30 and matching trousers from €17; the 'perfect white shirt' at €17; leather loafers at €25; wool-blended scarves at €16 and matching beanies at €8.
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The range comes in size 4 to size 20/2XS to 2XL and its palette is mainly tasteful neutral tones.
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The Dublin-based fashion giant's product director Paula Dumont Lopez said: "With The Primark Edit, we have introduced new materials such as cashmere-blended knitwear to some of our classic silhouettes with a focus on timeless design, at an affordable price. Long-lasting, stylish fashion choices should be accessible to everyone."
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The Primark Edit mauve sweater and joggers, both €16
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The Primark Edit white shirt, €17