People in Carlow called upon to join GAA's new campaign to tackle gender-based violence

People in Carlow are being encouraged to join the GAA's new Game Changer movement which aims to tackle domestic, sexual and gender-based violence.

This new public awareness campaign highlights how male allyship and positive role modelling can help tackle this problem.

The GAA launched the Game Changer programme this week in partnership with Ruhama and White Ribbon Ireland, and supported by the Ladies Gaelic Football Association (LGFA) and the Camogie Association.

Game Changer aims to use the positive influence of Gaelic Games to challenge the social and cultural norms and the behaviours that contribute to domestic, sexual and gender-based violence by promoting alternative behaviours, attitudes and role models, and providing people with tools and knowledge.

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These norms and behaviours can range from catcalling, harassment and victim-blaming, to sharing of pornography, intimate image abuse, coercive control, sexual exploitation and violence.

A new www.gamechanger.ie website is now live, where people in Carlow can find out more about how they can get involved in the Game Changer movement.

A series of promotional video and audio adverts is now running on out-of-home, digital and social media channels throughout July, targeting 18 to 35-year-old men in particular.

The adverts feature male and female players and officers from GAA clubs across the country, showing that there are Game Changers in every community in Ireland and they take the form of men and women, young and old.

In addition to this, the Game Changer programme will launch four Healthy Relationships e-learning modules on the GAA's e-learning site Tobar this autumn. These will address topics such as boundaries, consent, bystander intervention, intimate image abuse and the harmful impacts of pornography.

These age-appropriate modules will target players, volunteers and officers, including in Carlow, and aim to give everyone the tools and knowledge they need to become Game Changers.