Contract tendered over plans to upgrade the visitor experience at Duckett’s Grove

Annual visitor numbers are currently calculated to be 62,500

Darren Hassett


Darren Hassett


Carlow Carlow Carlow

Duckett's Grove, one of Carlow's top tourist attractions

Carlow County Council has tendered a contract to upgrade the visitor experience at Duckett’s Grove in line with the Ireland Ancient East’s brand proposition developed by Fáilte Ireland.

Funding of €64,000 will be spent on new signage and an audio headset in five languages for visitors coming to Duckett's Grove.

The project includes the planning, design, build and installation of: storytelling panels; directional signage; audio-guides in main five languages; a three-four minute video of the site.

Written tenders are now being invited from competent organisations/persons with experience and expertise in the above.

Annual visitor numbers are currently calculated to be 62,500 (on-site footfall counter) and are expected to reach 100,000.

In terms of visitor management, the interpretative project once completed will provide the visitor with a suggested trail around the demesne conveying its historical and cultural highlights, focusing on key locations within the site.

The purpose of the interpretative project is to connect all the elements of the physical site and its stories in order to communicate the key message that Duckett’s Grove is a wonderful visitor attraction with a unique, authentic visitor experience.

This key message can be broken down into three secondary topic areas: 1. Ruin – the architecture of the castle 2. Life in Duckett’s Grove – the family and their servants and labourers 3. The gardens – past and present, purpose and design features

The interpretative project should appeal to the key market segments of the "culturally curious" and "great escaper" in terms of overseas markets and to the key domestic market segments as identified in Fáilte Ireland’s domestic market segmentation toolkit.

Within the culturally curious market segment, consideration should be given to the requirements of the sensual, social and intellectual visitor. 

Bidders have until January 28 to make their application for the contract.