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05 Sept 2025
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05 Sept 2025
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Diageo has confirmed that it will increase the price of its products including a pint of Guinness from next month due to inflation.
The price increase, which was initially reported by Virgin Media News, will add 12 cent to the price of a pint, excluding VAT.
The company said it had absorbed cost increases “for as long as possible”, but it could no longer do so.
Diageo confirmed in a statement: "we have written to our customers in the on-trade to advise them of an increase on our draught beer list prices of 12 cent per pint, exclusive of VAT."
The price change will take effect from February 1st.
With rising costs for vintners across the country, it is expected that the extra cost will be passed on to customers.
The Vintners’ Federation of Ireland (VFI) has called on Diageo to reconsider the move.
In November, Heineken Ireland announced that it was set to increase the price of its kegs to the equivalent of 17c per pint due to “exceptional inflationary challenges”.
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